scansion

In a Reddit post, someone brought up “scansion”. Oh yeah, baby— I am ALL about the scansion. It’s my secret weapon. As a former copywriter, getting a headline to roll memorably off the mental tongue was a must.

Mark Twain famously said “the difference between the right word and the almost-right word is like the difference between lightning and a lightning bug”. Sometimes what’s wrong with a word is the fit, the shape, the rhythm. Craft that right and it’ll sing.